As a consultant for SaaS companies, we have seen dozens of organizations from the inside struggling calculating the LTV:CAC for their company and campaigns. The problem of siloed data in different tools and platforms makes it a tedious and error-prone task. After running into the same issues with tracking metrics time and time again, we decided to fix the problem instead of complaining about it.
Bright City is a rethink, freshly designed toolset for growing SaaS companies. It connects your marketing efforts with your sales performance. Focus your limited time and attention on the things that matter most.
No vanity metrics, no fluff, only metrics that truly matter - Bright City is the co-pilot we always wanted. So we built it ourselves.